![If you think what Gillette is doing is new, you haven't been paying attention | Elizabeth Wellington If you think what Gillette is doing is new, you haven't been paying attention | Elizabeth Wellington](https://i.ytimg.com/vi/koPmuEyP3a0/maxresdefault.jpg)
If you think what Gillette is doing is new, you haven't been paying attention | Elizabeth Wellington
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Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
![Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand, provoking a backlash - The Washington Post Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand, provoking a backlash - The Washington Post](https://www.washingtonpost.com/resizer/PAZX7cIm-ABYFjUpUqXh5NJhxwM=/arc-anglerfish-washpost-prod-washpost/public/P5Q5MNT3GNHGTAML3IGUTEW7Q4.png)
Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand, provoking a backlash - The Washington Post
![Woke Gillette Ad on Toxic Masculinity. Is it an issue in society today? Does toxic femininity exist? Woke Gillette Ad on Toxic Masculinity. Is it an issue in society today? Does toxic femininity exist?](https://ak2.rmbl.ws/s8/1/f/Z/9/o/fZ9og.qR4e-small-Woke-Gillette-Ad-on-Toxic-M.jpg)
Woke Gillette Ad on Toxic Masculinity. Is it an issue in society today? Does toxic femininity exist?
![Gillette – it's not 'the best a man can get', it's 'the best price the man could get' | The Daily Blog Gillette – it's not 'the best a man can get', it's 'the best price the man could get' | The Daily Blog](https://thedailyblog.co.nz/wp-content/uploads/2019/01/Screen-Shot-2019-01-16-at-8.10.31-PM-600x337.png)
Gillette – it's not 'the best a man can get', it's 'the best price the man could get' | The Daily Blog
![Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian](https://i.guim.co.uk/img/media/61e36cfd326dcddf43b0025d370ff2eae1aff572/294_0_1332_799/master/1332.png?width=1200&height=1200&quality=85&auto=format&fit=crop&s=6e145cb62f5a4c49be2ab8d05f978365)
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
![Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief](http://d1j19yvx1huxho.cloudfront.net/thumbs/1c40c_0001.png)
Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief
![Gillette's 'We Believe' ad focusing on 'toxic masculinity' gets mixed response, sends upset customers to seek other brands | Fox News Gillette's 'We Believe' ad focusing on 'toxic masculinity' gets mixed response, sends upset customers to seek other brands | Fox News](https://a57.foxnews.com/media2.foxnews.com/BrightCove/694940094001/2019/01/15/1200/675/694940094001_5989677276001_5989671769001-vs.jpg?ve=1&tl=1)
Gillette's 'We Believe' ad focusing on 'toxic masculinity' gets mixed response, sends upset customers to seek other brands | Fox News
![Hundreds of British men threaten to boycott Gillette over #MeToo-inspired advert | Daily Mail Online Hundreds of British men threaten to boycott Gillette over #MeToo-inspired advert | Daily Mail Online](https://i.dailymail.co.uk/1s/2019/01/15/17/8559170-0-image-a-3_1547572081487.jpg)
Hundreds of British men threaten to boycott Gillette over #MeToo-inspired advert | Daily Mail Online
![Gillette's 'toxic masculinity' ad haunts P&G as shaving giant takes $8B writedown - Washington Times Gillette's 'toxic masculinity' ad haunts P&G as shaving giant takes $8B writedown - Washington Times](https://media.washtimes.com/media/image/2019/01/14/Gillette_shaving.jpg)
Gillette's 'toxic masculinity' ad haunts P&G as shaving giant takes $8B writedown - Washington Times
![No, Gillette Did Not Lose $8 Billion Because of a "Woke" Ad | "The Best Men Can Be" Gillette PSA | Know Your Meme No, Gillette Did Not Lose $8 Billion Because of a "Woke" Ad | "The Best Men Can Be" Gillette PSA | Know Your Meme](https://i.ytimg.com/vi/xDvPVzPRiYA/hqdefault.jpg)